Crown Vintage

Logo

The current branding includes a men’s and women’s version of the logo that are not cohesive. The goal is to have one logo that is gender-neutral. The “W” was created by combining two “V”s to resemble a crown, while the arch in the “A” was added to compliment the base of the crown.

An icon would be used for a repetitive print and embossed on the heel counter of leather shoes.

Color Story

Men: rich black, caramel, burnt sienna, and oat

Women: deep mulberry, blush, sienna, and eggshell

Art

To give a vintage nod to the brand, back when photography film had perfect imperfections, we would incorporate textures. The overlay texture would have an opacity of less than 75% with a multiply or color burn effect.